Punta del Este is a touristic business center not only for Uruguay but for Latin America also. The economies of the region conform Mercosur and its headquarter is held in Uruguay making this country a place where world class personalities stay.

BlueAir Media is the most effective way to reach the highest socio-economic target in the region -mainly Argentinean, Brazilian and Uruguayan- with a high cost/impact return owing to conditions of low stress and a great predisposition to spend and consume among both passengers and those who accompany them. The dimensions of this particular airport allow for reaching 100% of the people who pass through it, a rare situation in airports of greater dimensions.


600.000 people of AB socio-economic level annually pass through the airport.

1.500 passengers pass through the airport daily during the high season between arrivals and departures.

82% of passengers arrive in Punta del Este exclusively through the airport, and remain there for between 60 and 90 minutes before departure. When there are delays, their stay may last for between 2 and 4 hours.

90% of the passengers are from Argentina, Brazil and various European countries with an AB socio-economic level.

70% of the passengers visit Punta del Este since more than 10 years.

56% of passengers travel by air weekly, monthly and quarterly.

80% of the passegers arriving in Punta del Este do it through the airport.

85% visit Punta del Este for entertainment.

65% go on winter holidays to Europe, United States, Argentina, Brasil and Uruguay.

More than 50% have a university degree and are owners, partners, CEOs or stockholders of important companies.

57% of the passengers have more than one vehicle.